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TBWA creates WhatsApp chat film to celebrate Louvre Abu Dhabi’s reopening

Louvre Abu Dhabi released a unique film to announce the museum’s reopening starring artworks from Louvre Abu Dhabi’s collection such as The Bohemian and the Young Emir Studying and artworks from our French partner museums such as The Mona Lisa from Musée du Louvre and  the Self-Portrait by Vincent Van Gogh from Musée d’Orsay.

The animation depicts a live WhatsApp group chat featuring the famous artworks who voice their feelings around the recent lockdown, in their own unique way. The reopening of the museum is revealed by The Bactrian Princess on the WhatsApp chat, sparking joy and excitement amongst the other artworks.

Created by TBWA\RAAD, the WhatsApp chat film went viral across social media platforms, garnering thousands of views and comments in just a few hours. This creative approach and messages were extended across other mediums including digital posts, out-of-home, TV and radio.


  • Walid Kanaan – Chief Creative Officer
  • Bruno Bomediano – Executive Creative Director
  • Sandeep Fernandes – Creative Director
  • Alex Pineda – Associate Creative Director
  • Augusto Correia – Associate Creative Director
  • Juliana Arboleda – Art Director
  • Sarah Guessoum – Senior Art Director
  • Doug Mackay – Senior Copywriter
  • Maian Alken – Senior Copywriter
  • Dina Salem – Social Media Manager
  • Jose-Paolo Rayco – Digital Content Creator
  • Joe Lahham – General Manager
  • Howaida Salah – Group Account Director