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TBWA creates WhatsApp chat film to celebrate Louvre Abu Dhabi’s reopening

Louvre Abu Dhabi released a unique film to announce the museum’s reopening starring artworks from Louvre Abu Dhabi’s collection such as The Bohemian and the Young Emir Studying and artworks from our French partner museums such as The Mona Lisa from Musée du Louvre and  the Self-Portrait by Vincent Van Gogh from Musée d’Orsay.

The animation depicts a live WhatsApp group chat featuring the famous artworks who voice their feelings around the recent lockdown, in their own unique way. The reopening of the museum is revealed by The Bactrian Princess on the WhatsApp chat, sparking joy and excitement amongst the other artworks.

Created by TBWA\RAAD, the WhatsApp chat film went viral across


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