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Casper Shirazi, Head of Features at Liwa Content.Driven on story

Revenue-generating story – the GCC’s billion dirham blind spot?

Katib Belkhodja appointed as Toyota and Lexus Marketing Director

TikTok launches second mini-series for car enthusiasts

Al-Futtaim Lexus launches campaign for colour blindness

Lexus collaborates with MBC Media Solutions to promote Saudi’s space mission

Intersect by Lexus bids farewell after eight years

Amazon Ads: Building deeper connections with Gen Z and gaming audiences

#CampaignSuperBowl 2015: Watch the best ads

Lexus goads competitors with targeted OOH campaign down under

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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