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#CampaignSuperBowl 2015: Watch the best ads

Campaign US rounds up 37 commercials  from Sunday’s big game.

Ahead of Super Bowl, Bud Light, BMW, Newcastle were among the brands to roll out their ads online. Others, meanwhile, held off until the big day and premiered them during the game itself.

Here are some of the best Super Bowl ads from this year’s crop.

Always “#LikeAGirl” by Leo Burnett


Avocados From Mexico ‘First Draft Ever’ by GSD&M


BMW ‘Newfangled Idea’ by KBS+


Bud Light ‘Coin’ by Energy BBDO

Budweiser ‘Lost Dog’ by Anomaly


Carnival ‘Come Back to the Sea’ by BBDO Atlanta


Clash of Clans ‘Revenue’ by Barton F. Graf 9000

Coca-Cola ‘Make it Happy’ by Wieden & Kennedy


Dove Men & Care ‘#RealStrength’ by The Marketing Arm


Esurance ‘Sorta Pharmacy’ by Leo Burnett



Esurance ‘Sorta Your Mom’ by Leo Burnett



Fiat ‘Blue Pill’ by Richards Group


GoDaddy ‘Working’ by Barton F Graf


Kia ‘The Perfect Getaway’ by David & Goliath Los Angeles


Lexus ‘Make Some Noise’ by Walton Isaacson



Loctite ‘Positive Feelings’ by Fallon Minneapolis


McDonald’s ‘Pay With Lovin” by Leo Burnett


Microsoft ‘Empowering Us All’ produced in-house


Mercedes-Benz ‘Fable’


Mophie ‘All-Powerless’ by Deutsch LA


Nationwide ‘Make Safe Happen’ by Ogilvy & Mather


Nissan ‘With Dad’ by TBWA\Chiat\Day, Los Angeles



Newcastle ‘Band of Brands’ by Droga5 New York


NFL ‘No More’ by Grey


Northrop Grumman ‘Hanger’ by mcgarrybowen


Priceline ‘Know a Guy’ by Butler Shine Stern & Partners


Reebok Freak Show ‘Be More Human’ by Venables Bell & Partners


Snickers ‘The Brady Bunch’ by BBDO New York


Skittles ‘Settle It’ by DDB Chicago


Squarespace ‘Om’ by Wieden & Kennedy


T-Mobile ‘Kim’s Data Stash’ by Publicis Seattle



Toyota ‘How Great I Am’ by Saatchi & Saatchi LA


TurboTax ‘Boston Tea Party’ Wieden + Kennedy Portland


Victoria’s Secret ‘Let the Real Games Begin’



Weathertech ‘America at Work’ by Pinnacle Advertising



WeightWatchers ‘All You Can Eat’ by Wieden & Kennedy

Wix ‘It’s That Easy’ by Committee LA

(Visit Campaign US for more from the Super Bowl 2015. Have your say with #CampaignSuperBowl.) 


  • Best Buds. Nothing to beat cute animals online. Penguin, dog, anything. Not fathers, heroes, Kim or even the ‘all natural’ model.

  • I really enjoyed watching the SuperBowl ads, since i am not very familiar nor interested in american football. But, these ads were very interesting to see. The fact that these companies decided to have a go in buying space for there ads, and why some big car companies like Ford and General Motors didn’t spend 4.5 million on a thirty second commercial. Unlike others like Kia, Toyota, Mercedes and Nissan were strongly present. There were also some advertisements that were pretty cool and funny. The Clash of Clans was amazing they used Liam Neeson that was playing the game it was perfect made me want to play the game because Liam Neeson always has the part of revenge in a movie. So, this is kind of mix between reality and game, and i thought it was very clever marketing. Not to say that all of them were perfect there were some ads that were poor in my opinion. The T-Mobile ad of Kim Kardashian was inferior and made no sense at all.

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