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Saurabh Dahiya, Head of Strategy and Planning, C2 Comms

C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning

By Amel Osman, Communications and Reputation Advisor on financial literacy

Why financial literacy is the missing skill in communications careers

GVGL Marketing X Facta

GVGL Marketing partners with Xfacta ‘to build brands and drive business success’

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

PR’s move from media relations to strategic business advising

Revolutionising retargeting: Get more with zero risk and second-to-none service

Gedeon Mohr & Partners launches with a survey

Zuckerberg announces Meta job cuts in wake of ad downturn

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THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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