Business Archives - Page 2 of 7 - Campaign Middle East

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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
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AOTYME2026
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empathy is

IWD 2026: Why women’s empathy is a superpower for business

The Majlis of Possible Publicis Groupe Louvre Abu Dhabi

Publicis Groupe hosts 600+ leaders at The Majlis of Possible in Louvre Abu Dhabi

Firas Tirhi, Founder and Managing Director, ICON MarCom Group

ICON MarCom Group Founder Firas Tirhi on meaningful innovation and sustainable growth

The Helix Network BackLite Media

BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Where luxury meets technology: The MENA prDOOH opportunity

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

TikTok Promofix event at BDD.

TikTok, Promofix host workshop for creative, media agencies in Lebanon

Saurabh Dahiya, Head of Strategy and Planning, C2 Comms

C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning

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Page 2 of 7

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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