Anup Oommen, Editor, Campaign Middle East.Over the first week of April, several industry leaders have pointed us back to the highlighted quotes within our previous editor’s letters, which read “Lead with empathy as a strategy, not a slogan,” and “You matter”.
When those letters were written, we did not expect to move into such a surreal time. Yet, those statements have struck a chord with many across the Middle East region’s brand and marketing landscape. Yes, the sentiment in the industry has been mixed. After all, each of us copes with challenges and perceives reality from different vantage points and within different contexts. Cautious, calm, composed and collected leadership has often met a workforce of heavy hearts an
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
