Sociabl, a Dubai-based content marketing and social media agency, has launched a purpose-led initiative created to gift a professionally produced video to a business or community initiative with a story worth telling.
In response to a time where many businesses across Dubai and the UAE have been navigating a more challenging period, Sociabl has decided to support the wider business community in the market. Rather than looking to reduce the team while their pipeline slowed, Sociabl claims it chooses to stay together and direct that energy into something with purpose for the wider business community.
“One thing I know first-hand, both from this business and from the brands I have been fortunate to help lead in the past, is that when things become challenging, there is always a way through,” said Kerry Reid, CEO and Co-Founder of Sociabl. “It starts with how you lead, react and then take your new story forwards with everything you have at hand.”
Led by Reid’s experience in the GCC, the team at Sociabl is using its additional capacity available, putting its skills towards supporting a business or initiative that may not currently have the resource to tell its story as strongly as it deserves.
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“In recent weeks, we have been helping our clients navigate storytelling, shape new opportunities and stay closely connected to their communities,” said Reid.
“Whilst we are a start-up, we feel incredibly blessed to be in a position so early on in our own story, to be able to do this. We love what we do, we believe deeply in the power of story, and we want to use that well,” she added.
To nominate a business or community initiative, or to submit a story, message Sociabl via their website contact, Instagram or LinkedIn, or tag them using the hashtag: #SociablTrueStories. Nominations and submissions are now open across Dubai and the UAE until 21 April 2026.
The selected recipient will receive a complementary professionally produced video from the Sociabl team using their resources.
