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Sociabl’s ‘True Stories’ gifts business, community initiative with free video

Sociabl has launched an initiative to support the UAE's business and community initiative with a free, professionally shot and produced video.

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Sociabl, a Dubai-based content marketing and social media agency, has launched a purpose-led initiative created to gift a professionally produced video to a business or community initiative with a story worth telling.

In response to a time where many businesses across Dubai and the UAE have been navigating a more challenging period, Sociabl has decided to support the wider business community in the market. Rather than looking to reduce the team while their pipeline slowed, Sociabl claims it chooses to stay together and direct that energy into something with purpose for the wider business community.

“One thing I know first-hand, both from this business and from the brands I have been


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.