Abeer Al Qadi, Chief Marketing Officer, HUMAINHUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities – from leading AI infrastructure and Arabic-first LLMs to multimodal foundation models and advanced intelligence – has appointed Abeer Al Qadi as its new Chief Marketing Officer (CMO).
Al Qadi takes the mantle from former Acting CMO Steve Plimsoll, who continues in his role as Chief Strategy Officer. Al Qadi joins HUMAIN to architect its AI-native marketing and communications strategy, strengthening its global brand and driving impact, the brand confirmed on a LinkedIn post.
She said, “At HUMAIN, we’re building a limitless marketing and communications operating system where human creativity and AI converge.”
Al Qadi brings more than 25 years of experience at the intersection of brand building, strategic communications, stakeholder engagement, and business growth across multiple sectors – from finance and tech to real estate, hospitality and retail.
She has led high-performing, data-driven teams in developing strategies that expand brand influence, deepen stakeholder trust and drive commercial returns across diverse markets and international geographies.
She excels at connecting brands with purpose and translating strategy into meaningful outcomes.
Al Qadi has been tasked with driving the marketing and communications strategy, leveraging AI tools and creating work that resonates globally.
Most recently, HUMAIN partnered with Luma to spur the ongoing development of the world’s first Saudi-built, Arabic-native foundation model to be deployed through HUMAIN Create, which is HUMAIN’s generative AI initiative and platform that brings together advanced AI models, tools and infrastructure.
Through HUMAIN Create, Luma AI’s models will be trained on Arabic language and regional data, enabling creators in the public and private sectors to adopt AI systems that reflect local language, culture and creative context.
As part of the wider industry partnership, Publicis Groupe Middle East has also partnered with Luma to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region.
