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Anup Oommen
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UAE business leaders signal next phase of growth: Publicis Groupe Middle East report

Anup Oommen
posted on

Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey, said, "Every single leader expressed confidence in the UAE's trajectory. That is not a sentiment; it is a signal. It reflects a market that continues to move forward, even under pressure."

UAE Publicis Groupe Middle East report

Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold.
The report draws on insights from more than 60 senior leaders, including chief executive officers, chief marketing officers and general managers across the FMCG, hospitality, automotive, QSR, retail, energy, logistics and financial services sectors, alongside paid media intelligence and more than 300 consumer survey powered by the Youth Studio – the Groupe’s proprietary intelligence hub on


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Tags:AutomotiveBassel KakishBusinessbusiness environmentcategoriesCEOschannelscmoCompetitionConsumersdemandenergyfinancial services sectorsfmcggeneral managersgrowthhospitalityinnovationintelligence hubinvestment destinationJennifer FischerLogisticsmarginsmarket intelligencemarketingpricesPublicis Groupe Middle EastQSRregional disruptionResilience Business Pulseretailsupply chainsUAE growth trajectoryyouth cultureYouth Studio
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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