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Wunderman Thompson and stc build a campaign based on Google’s trending search queries of 5G

Wunderman Thompson creates a video series in which they answered Saudi’s top 10 searched queries for 5G for Saudi Telecom Company (stc).

Wunderman Thompson created a video series in which they answered Saudi’s top 10 searched queries for 5G for Saudi Telecom Company (stc) as it was planning to launch their 5G services in the region.
“5G became one of the very strategic pillars in any proposition that we offer our audiences with. We needed to show the customer the benefits that 5G can bring to their lives,” said Faisal Al Saad, marketing communications GM at STC.
By analysing Google Search queries, it was clear that many local consumers weren’t familiar with 5G’s uses and value yet. The top trending questions users were asking about 5G in Saudi Arabia were under two buckets: the What, and the How. This includes ques


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