ArabyAds, an advertising and consumer intelligence platform in the MENA region, announced the acquisition of Dmenta, a creative digital hub that specializes in influencer marketing.
Dmenta was founded in 2012 by its CEO Shady Essam. The platform currently offers its creative hub services to leading advertisers across industries like Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon. It also has a solid roaster of mega and celebrity influencers with a massive reach for the MENA region.
Commenting on the acquisition, Mahmoud Fathy, ArabyAds CEO said, “this acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an incremental solution to our advertisers. Dmenta has the right technology, people, and culture to build and consolidate our leadership position in the region.”
Talking about the development, Essam commented, “We are excited to join forces with ArabyAds to fortify our complementing offerings strategically and to achieve greater scale together in the region. Over the last few years, we have built a strong network of influencers that have been deployed to achieve great objectives for our advertisers. This deal is a tremendous opportunity for our growth and expansion.”