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Sound; very much switched on – by MEMS’s Nadeen El-Hadidi

Social media, gaming and the pandemic are just some factors behind the rise in music and sound as a means of connecting with consumers, writes Nadeen El Hadidi, Media Manager, MEMS

By Nadeen El-Hadidi, Media Manager, MEMS – Egypt
In today’s age of fast-paced visual media stimulation, it’s difficult to miss people crouched over their phones. Have you also noticed the increasing number of individuals wearing headphones? Today, more people are tuning in to music and audio than ever before, enabling ample opportunities for your brand to be heard at scale.

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