In celebration of the 90th Saudi National Day, a number of Snapchat clients launched several campaigns dedicated to this special occasion, creating engaging lenses for the platform to drive excitement and a sense of unity amongst Saudi Snapchatters. The AR tools were developed with the aim to bring back the hype to the Saudi people following the pandemic and inspire the world with KSA optimism, resilience and accomplishments. In addition, engagement with the lenses helped drive sales and deliver business objectives.
Run around the KSA National Day period, more than 20 lenses were activated on the app by different partners – including STC, Abdul Samad AlQurashi, Mobily and others – 12 of whi
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