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Snap OS 2.0 Snapchat Spectacles AR

Snap unveils content, browsing features on AR Spectacles

Lara Traboulsi, Regional Lead of Creative Strategy, Snap Inc. talks about Saudi National Day

Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

MENA AR developers invite Snapchat users to develop lenses for football

Reality check, by Snapchat’s Vishal Badiani

WHAT IF videos increase visibility for Eyewa eyewear in GCC

Snapchatters generate over 355,000 hours of AR play time during Saudi National Day

THE WORK

Mall of The Emirates

Mall of The Emirates’ 20th-anniversary campaign generates more than $614,000 in media value

Nissan Magnite Infobip

Advertising Digital Featured Marketing Media The WorkNov 14, 2025

Nissan, Infobip achieves 200% engagement uplift with agentic AI WhatsApp campaign

Advertising Creative Digital Featured Marketing Media The WorkNov 13, 2025

Justlife says ‘We Got You’, offering ‘extra bit of help at home’ in brand refresh

Tech Mahindra

Creative Featured Marketing Media News The WorkNov 12, 2025

Tech Mahindra CMO reveals strategy, rollout behind brand refresh

The Romans Clay Jugs

Advertising Creative Digital Featured Marketing Media The WorkNov 11, 2025

The Romans reveals pro bono breast cancer awareness campaign

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