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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Snap OS 2.0 Snapchat Spectacles AR

Snap unveils content, browsing features on AR Spectacles

Lara Traboulsi, Regional Lead of Creative Strategy, Snap Inc. talks about Saudi National Day

Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

MENA AR developers invite Snapchat users to develop lenses for football

Reality check, by Snapchat’s Vishal Badiani

WHAT IF videos increase visibility for Eyewa eyewear in GCC

Snapchatters generate over 355,000 hours of AR play time during Saudi National Day

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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