Kia Middle East & Africa, in collaboration with INNOCEAN MEA and production house electriclime°, has unveiled the second phase of its purpose-driven ‘Cycle of Life’ initiative. Titled Seeds of Change, the campaign continues to merge brand purpose with on-the-ground impact – focusing this time on biofabrication, youth education, and circular design.
While the first chapter of Cycle of Life explored farm-to-table narratives, this new edition shifts to a farm-to-fabric focus.
Directed by Kaley Emerson, Seeds of Change was rolled out as a short film series that was released across digital channels including YouTube, Instagram, Facebook, and TikTok. The campaign introduces biofabrication to y
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