BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region.
Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with STARZPLAY integrationrdan will be able to access STARZPLAY’s content library directly through their vehicles’ native infotainment systems.
The integration will give drivers and passengers access to live sports, movies, series, Arabic content and STARZPLAY Originals on the vehicle’s central display when the car is stationary,
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