BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region.
Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with STARZPLAY integrationrdan will be able to access STARZPLAY’s content library directly through their vehicles’ native infotainment systems.
The integration will give drivers and passengers access to live sports, movies, series, Arabic content and STARZPLAY Originals on the vehicle’s central display when the car is stationary, such as during charging stops, waiting periods or travel breaks.
The move is the latest expansion of BMW Group’s Video and TV offering, which already includes platforms such as YouTube, Bloomberg, Wajd and Al Jazeera, as carmakers increasingly position vehicles as connected digital environments rather than solely modes of transport.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, said the partnership reflects the company’s ambition to expand its in-car digital ecosystem and create more connected mobility experiences for customers in the region.
“By expanding our digital ecosystem, we’re transforming how customers experience mobility without compromising the core values of quality, safety, and Sheer Driving Pleasure,” Karim-Christian Haririan, Managing Director BMW Group Middle East, “Our goal is to offer a connected, delightful mobility experience that adapts to how people live and travel in the Middle East.”
For STARZPLAY, the partnership extends its reach beyond traditional screens and into the connected car ecosystem. “By bringing our extensive premium content offerings from entertainment and sports directly into eligible BMW and MINI vehicles, we are creating new opportunities for audiences to enjoy the content they love through a seamless, connected experience,” said Maaz Sheikh, CEO of STARZPLAY.
The companies said additional features and content integrations are expected to follow.
