X has announced updates to its new Ads Manager platform which is making advertising on the platform simpler and more accessible for businesses of all sizes.
“We’re leveling the playing field for all businesses to advertise on X by making advanced measurement simpler, faster, and more intelligent,” said Monique Pintarelli, Head of Global Advertising at xAI.
New features enable advertisers to streamline conversion tracking and simplify campaign setup, helping brands more easily measure performance, understand results, and optimise campaigns.
— Business (@XBusiness) June 16, 2026
Rolling out this month, three new features will make campaign set-up quicker, troubleshooting easier, and results more reliable for brands:
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Seamless Google Tag Manager Integration: Advertisers can now set up Pixel and Conversion API (CAPI) directly within X Ads Manager using a guided, no-code experience — minimising the need for in-depth developer support.
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Unified Developer Tools: All Conversion API resources are now consolidated in Events Manager, providing developers and technical teams with a single, centralized hub for easier access and management.
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Real-Time Conversion Diagnostics: A new live dashboard provides unified visibility into Pixel and CAPI event health, helping advertisers quickly spot and resolve issues.
Pintarelli adds, “Our new Ads Manager is already delivering positive results by providing the data and powerful AI signals advertisers need to optimize and win in a competitive marketplace.
“X is the only real-time, full-funnel platform where culture and commerce converge. It’s an essential platform for any brand’s advertising strategy – every tool, feature, and model we launch empowers advertisers to harness the unmatched influence of the global town square.”
