Global production house electriclime° recently hosted its °W13 x Women Leading Stories evening event at its °W13 Dubai office space, bringing together a panel of women leaders from diverse key roles in the industry.
The event, held at Alserkal Avenue, celebrated trailblazing women across industries and turned the spotlight to leaders who continue to inspire through innovation, resilience and vision, and are actively contributing to the landscape of the industry.
The event featured a panel discussion, a Q&A session with the audience, and an opportunity for meaningful networking among industry peers, creatives and changemakers.
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Dolly Saidy Makhoul, Founder and Managing Director of Mint MENA, who moderated the panel, opened the evening event with a powerful message: “This is not a conversation about women needing empowerment, I believe women are already powerful.”
Panellists at the electriclime° event included Film Director, Scriptwriter and TV Presenter, Maitha Alawadi; Chief Marketing Officer of Majid Al Futtaim, Sheila Chaiban; Deputy General Manager of Marketing at Nissan, Carla El Hachem; and Owner and Managing Director of JWI, Charli Wright.
Known for breaking barriers in business, these women who embody the power of leadership and mentorship, discussed ways to champion diversity and inclusion.
When asked about how films are diversifying women’s voices, Alawadi said, “We’re leaning into authenticity and highlighting a true essence of our voice. In order to do that, we need to push the boundaries to tell our stories.”
Topics such as cross-collaboration between different creative leadership styles were brought to the forefront.
Speakers also emphasised how women’s unique perspectives form a powerful collective voice.
“As women, we have such different experiences and different perspectives. But when we’re all in agreement, those perspectives layer and that is how we can be relevant to such a wide audience,” said Wright.
Her words underscored the importance of unity in diversity, a cornerstone of the event’s mission to amplify women’s voices across industries and communities.
The conversation at the electriclime° event also turned to the impact women bring to the professional sphere.
“The perspective, the multitasking, the empathy women bring to the table and maybe beyond that, just the diversity of thought to the decision-making table makes a successful company,” El Hachem shared.
This reflects a growing recognition that women’s leadership not only fosters inclusivity but also directly contributes to innovation and long-term organisational growth.
Highlighting the universal value of empathy in leadership, Chaiban added, “If your strategy and your thinking is rooted at the core of human need and motivation, it will transcend ethnicities, countries, whatever it may be. And it will connect with people.”
Her perspective resonated with the event’s focus on storytelling within media that moves beyond borders, reminding audiences that meaningful narratives are built on shared human experiences.
Their stories highlighted not only personal achievements but also a commitment to paving the way for the next generation of female leaders.
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