Pinterest has announced Amazon Storefront linking on their platform. The new tool lets creators connect their Amazon Storefront directly to their account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product; allowing a cleaner path from inspiration to potential earnings.
With more than 50 per cent of users turning to Pinterest for shopping inspiration and over 80 billion searches taking place on the platform each month, discovery remains at the heart of the Pinterest experience.
“People come to Pinterest with purpose – they’re looking for ideas, and often ready to act on them. This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action,” said Lauren Glaubach, VP of Global Content Partnerships.
Here’s how creators can use the feature:
- Link their storefront once: In just a few steps, creators can securely connect their Amazon Storefront to their account.
- Tag Amazon products with ease: When creators tag Amazon products on their Pins, Pinterest will automatically apply their Amazon affiliate information, eliminating the need to manually add affiliate links or IDs.
- Showcase their storefront profile: Creators can now feature their Amazon Storefront on their profile. That gives users a fuller picture of the products a creator recommends, far beyond a single Pin.
With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile, giving users another way to discover the products and recommendations from the creators they trust most. Storefront linking with other partners will be available soon.
