Habib Wehbi, Chairman and CEO, Hypermedia.
What have the biggest challenges been from the coronavirus pandemic?
The pandemic has enormously affected the economy across many industries. Some companies were forced to shut down, some were barely able to stay afloat, while a few thrived and grew exponentially. OOH media was among the businesses that suffered the most.
With the easing of restrictions, we witnessed an increased demand on OOH, proving the positive impact of outdoor media and its necessity in increasing the brands’ exposure and reach. Today, we continue to see a slow but steady increase in demand for OOH,
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