Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT

MEDIABRANDS MENAT today announced the appointment of Bassem Massoud to the role of CEO for Initiative across the Middle East, North Africa and Turkey.

Bassem is  currently the CEO of media agency Magna Global – the fastest growing media agency in the Mediabrands MENAT stable last year, and will continue in this role, in addition to his new role as CEO for Initiative.

Bassem’s appointment comes as a natural progression, owing to his success leading Magna to the ‘Top 3’ position on RECMA’s qualitative index, achieving the coveted title of Most effective media agency network 2020 on the Effie index, and for evolving Magna to a leading performance marketing agency.

Shadi Kandil, CEO MEDIABRANDS MENAT, said in his announcement “I couldn’t be more excited to work closely with Bassem and the entire team, to continue on the journey of transformation, and continuing to establish Initiative as a powerhouse to drive client business growth.”

Commenting on his appointment, Bassem said “Initiative is a dynamic brand with a progressive product and a team of hardworking talented individuals. I’m very excited about leading the next chapter of the agency’s development, forging stronger partnerships with our clients and further contributing towards their success and growth.”