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From left, Habib Wehbi, Chairman and Group CEO of Hypermedia, and Mansoor Al Sabahi, CEO of Mada Media.

Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia

Hypermedia Mada Media National Paints

Mada Media holds official ceremony for naming rights of ‘National Paints’ Station

The ceremony was attended by Mansoor Al Sabahi, Chief Executive Officer, Mada Media; Abdul Mohsen Ibrahim Kalbat, Chief Executive Officer, Rail Agency at Dubai’s Roads and Transport Authority (RTA); Hassan Fardan Al Fardan, Chief Executive Officer, Al Fardan Exchange; and Habib Wehbi, Chairman and Group Chief Executive Officer, W Group Holding, owner of Hypermedia.

Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange

Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability.

Industry Snapshot: How data is rewriting the rules of OOH

Marketing Game Changers 2025 Jury

Marketing Game Changers Awards 2025: Full jury line-up announced

W Group unveils real-time programmatic DOOH platform

Life pharmacy

Life Pharmacy gets RTA metro station naming rights via Mada Media, Hypermedia

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

W Group Holding appoints Roy Matta as CRO and acting CEO of DXTA Technology

Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025

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THE WORK

Lay's a

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

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