It’s a fairytale story, so indulge me for a moment. The dark horse, which everyone ignored, has suddenly beaten out the rest of the crowd and taken first place in the race. What I’m referring to is internal communications, and the need to proactively engage with employees. For most organizations across the Middle East, internal communications has been an afterthought. It’s the weekly email which goes out to everyone with an update on what the CEO has been up to.
Let’s face it, internal comms has been the area which has been the least invested in, when compared to corporate affairs, media relations, or even influencer marketing. But, due to the crisis we’re living through, inter
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