The MENA Effie Awards have announced the winners for its 14th edition.
The awards attracted over 800 entries from international and regional brands and agencies. The jury presented 150 professionals from MENA’s marketing and advertising sector, who went through two rounds of examining all entries.
Publicis Groupe Middle East won a total of 54 metals, The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64 per cent of all awards.
The Most Effective Network of the Year went to Leo Burnett Middle East and was also awarded The Most Effective Agency of the Year, along with the Grand Prix for the campaign titled ‘Self Check-Out’ for K-Lynn.
The Most Effective Media Agency
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