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MMA Smarties MENA 2025

MMA Smarties MENA 2025 winners announced

Philippe Berthelot, Managing Director, Magnitude Creative talks about veterans leaving network agencies to join indies

The indie era: why big network agency veterans are breaking away

2025 ANDY Awards

Regional work earns global spotlight at 2025 ANDY Awards

2025 Clio Awards

How did MENA perform at the 2025 Clio Awards

Grand Prix campaigns

All the Grand Prix campaigns at Dubai Lynx

How did the Middle East do in the 2025 WARC rankings?

Saudi Arabia wins big at the Clio Music Awards 2025

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Big Global winners

Campaign Big Global Awards 2025: winners revealed

1 2 … 21

Page 1 of 21

THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

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Industry Snapshot: Beyond the Middle East marketing playbook

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CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

The new playbook for communicating with Saudi Gen Z

May 8, 2025

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