Ahmad Itani is a passionate educator and entrepreneur who is the founder and CEO of public relations consultancy Cicero & Bernay.
The pandemic did not change anything; change is inevitable. What it did do was compel us to progress at a faster pace than we were planning on doing. Remote work and meetings? Eventually, no doubt; maybe in the coming few years or decade.
We are now propelled to the future at such a rate, pausing to consider the path forward is no longer viable. Things started happening in real-time, like free-falling as part of a skydive: it no longer matters how you fall, but how you land.
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