Talent is key to creativity yet the advertising industry has struggled to charge a premium for some of its services, leading to a culture of low fees, sometimes modest pay and high employee churn – despite global ad expenditure growing strongly over the past decade.
Diversity, equity and inclusion (DEI) has become a particular area of concern because there is a growing recognition, reinforced by recent census surveys from the World Federation of Advertisers and the UK industry’s All In, that adland’s workforce does not reflect wider society.
When Campaign surveyed more than 1,200 industry executives around the world, 20% cited the talent pipeline and the lack of divers
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