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Influencing Change: How six MENA-based celebrities are using Facebook’s #LOVELOCAL campaign to champion small businesses

MENA-based celebrities are using their social media influence to champion local brands.

There is no sector of society that the Covid-19 pandemic has not impacted and local businesses have especially been hit the hardest. With regional brands struggling to generate revenue,  Facebook has teamed up with powerful MENA influencers who have truly used their influence in the right way by raising awareness about the impact of the pandemic on the SMB sector in the region. This strong community of influencers have come together to educate their followers on the importance of supporting local brands with key steps and actions on how they can get involved.

Here’s a look at six celebrities who leveraged their power of influence to support local businesses throughout the pandemic:

1. Adel Em


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