Suad Merchant, Head of Brand & Corporate Communications, Mashreq on marketing with purpose.
In the hallways of school, where ambitions often collide with life’s stark realities, I found myself at a pivotal crossroads, contemplating a future filled with endless possibilities. I once imagined becoming a doctor, a beacon of healing and hope. Yet, as I traversed my teenage years, the allure of the business world began to beckon, leading me to pursue a degree in Business Management. Today, as a leader in brand and communications, I reflect on how serendipitously my career path has allowed me to embrace that early dream, albei
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Tags:AdvertisingBrandbrand lovecollective actionconsumer sentimentCorporate Social ResponsbilityCSReducationethical marketingmarketingmarketing strategiesMashreqMashreq BankPurposepurpose driven marketingsocial goodsocial responsibilitystorytellingSuad Merchantsustainabilitytransformative storytelling
