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Sofia SerranoDec 30, 2020

Accenture leads through change and brand purpose

Sofia SerranoNov 16, 2020

McDonald’s refreshes ‘intangible’ brand purpose

Sofia SerranoOct 6, 2020

Snap’s Antoine Challita looks at how to align purpose, context and reach throughout the consumer journey.

Austyn AllisonJul 12, 2020

What Bill Murray can teach us about brand purpose

THE WORK

Impact We Miss Lebanon Yasmina Zaytoun

Impact BBDO creates ‘We Miss Lebanon’ for LCB International

Arabian Automobiles Sweat Nissan

Featured Social The Work VideoAug 4, 2022

Arabian Automobiles and Amber Communications ‘Sweat’ it out in new campaign

Harrods Buy Out Mediavantage Dar Al Arkan

Featured Media The WorkAug 3, 2022

The MediaVantage and Dar Al Arkan buy out Harrods media

Stranger Things KSA

Featured Marketing The Work Video Video & AudioAug 2, 2022

Electriclime produces Stranger Things promo in KSA

Careem Blows you Away Misfits advertisment

Digital Featured The Work Video & AudioJul 27, 2022

Careem and Misfits.ae campaign blows people away… literally

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MOST READ

MCH Global’s Ties Hendriks explains the new wave of experiential

Campaign StaffJul 6, 2022

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce

Nov 1, 2020

Industry Forum: Is regional content good enough?

Jul 18, 2022

Burj Khalifa lights up with Yas Yas Baby for the World’s biggest Karaoke Display

Jul 25, 2022

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