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Deliveroo partners with Dr Afra Atiq on ‘Always, Onwards’, a campaign celebrating resilience, belonging and the shared spirit of the UAE.

Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

New Balance on

New Balance focuses on ‘real runners’ for Sun & Sand Sports launch

ULTA Beauty places guests at the centre of its launch in Dubai

Healthcare communication is evolving from purely informational messaging to emotionally intelligent storytelling, writes Akkela.

Healing through connection: New era of healthcare communication

Jacqueline Elboghdadi, CMO, ADNOC Distribution

Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand

AED 500,000 hook: Holo UAE campaign drives leads, engagement, brand affinity

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

From top left, clockwise, Mohamed Ali Almadfai, CEO, Emirati Coffee; Lizelle Fitoussi, Director – Marketing, Merex Investment; Aneela Halani, Regional Marketing Manager, Haleon; Shannon Soans, Co-Founder, No Filter; Riya Vatnani, Director of Communications, Cicero and Bernay; and Alina Sukhar, Associate Business Director, Digitas Dubai. coffee raves

Wake up and smell the coffee, marketers say

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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