The Cresta Awards have announced their 2022 winners and the Middle East was well represented. 347 shortlists were initially announced from around the globe, including 58 from the Middle East. The total entries converted into 222 awards, of which 36 trophies were awarded to the Middle East region.
Horizon FCB Dubai was the most awarded agency from the Middle East at the Awards. The IPG creative agency took eight awards, including four Golds, for its Breakchains with Blockchain project, created for the NGO Children of Female Prisoners Association. The jury rated the work highly for its technical innovations in applying blockchain and NFT art to raise money to enable women to be freed from
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