When I started my career 14 years ago, digital was a small media channel where advertisers would invest the remainder of their budgets. The budgets grew year-on-year and digital media became the core.
There are a lot of flashbacks now we are living a similar experience with e-commerce. The only difference is that this will happen at a much faster pace. This disruption is coming from a consumer need and is heavily accelerated by Covid-19.
Worldwide, 3.47 billion people use e-commerce. The adoption of digital shopping is growing exponentially, affecting verticals across every single market.
Our MENA region is witnessing tremendous growth in e-commerce penetration. Analysis by the World E
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