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posted on Feb. 14, 2025 at 2:42 pmFeb 14, 2025

Entourage wins Aramco stadium branding and communications pitch

posted on Feb. 14, 2025 at 2:42 pmFeb 14, 2025

Entourage's scope of work on the account includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch.

Mohammed Tayem, Founder and CEO, Entourage

Mohammed Tayem, Founder and CEO, Entourage

As Saudi Arabia gears up to host the world’s biggest sporting event — the FIFA World Cup 2034 — creative experiential agency, Entourage, has been selected as the branding and communications strategy partner for Aramco Stadium.

Entourage’s scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch.

Commenting on the pitch win, Mohammed Tayem, Founder and CEO of Entourage, said, “Securing this mandate is an incredible milestone for entourage. Aramco Stadium is more than just a venue — it’s a symbol of Saudi Arabia’s ambition and progress.

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Tags:Aramco Stadium Brand Strategy communications Entourage FIFA World Cup 2034 Inclusivity launch Mohammed Tayem Quality of Life roadmap Safety Saudi Arabia Saudi Vision 2030 sports and entertainment stadium sustainability

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.