Mohammed Tayem, Founder and CEO, EntourageAs Saudi Arabia gears up to host the world’s biggest sporting event — the FIFA World Cup 2034 — creative experiential agency, Entourage, has been selected as the branding and communications strategy partner for Aramco Stadium.
Entourage’s scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch.
Commenting on the pitch win, Mohammed Tayem, Founder and CEO of Entourage, said, “Securing this mandate is an incredible milestone for entourage. Aramco Stadium is more than just a venue — it’s a symbol of Saudi Arabia’s ambition and progress.
Tayem added, “We are honoured to play a pivotal role with our partners in shaping its identity and communication strategy, ensuring it resonates with audiences locally and globally. This achievement is a testament to our team’s expertise and passion for delivering transformative brand experiences.”
Aramco Stadium represents Saudi Arabia’s commitment to developing world-class infrastructure, creating a premier sports and entertainment destination that aligns with Saudi Vision 2030’s Quality of Life Programme.
Designed to the highest global standards, the stadium aims to offer state-of-the-art amenities, ensuring inclusivity, safety, and sustainability while elevating the region’s sports and events landscape.
The Entourage pitch win reinforces the agency’s continued expansion and influence across the regional and international stage.
