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L’Oréal Paris Sit Al Bait

How L’Oréal Paris’ Sit Al Bait ست البيت moved from cultural truth to the classroom

of marketing

The closed-door crisis of live marketing

Iman Hmissi, Group Marketing Manager, Salvaje Group on hospitality marketing during Ramadan and Eid.

Cultural fluency without clichés: Hospitality marketing that builds brands through Ramadan

festival marketing

The art of storytelling in festival marketing

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Mohammed Tayem, Founder and CEO, Entourage

Entourage wins Aramco stadium branding and communications pitch

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Inclusive Pizza Hut Americana Restaurants speech and hearing impairments store staff disabilities specially abled

Pizza Hut ‘Opportunity4All’ sees specially abled run restaurants in Saudi Arabia

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THE WORK

Lay's a

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

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