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Info Media Group’s Safwat Abdulkhalek explains why stronger partnerships are key to the next phase of growth in MENA's OOH.

Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you.

Lina Khan, Director of Marketing & Communications, Shangri-La Jeddah

Shangri-La Jeddah appoints Lina Khan as Director of Marketing and Communications

The transition from Udora to Flowwow highlights how rebranding goes beyond visual identity to include strategy, localisation and experience.

How a gifting platform’s rebrand went beyond visual identity

Umami Comms’ Marjorie Chapas explores why trust, community and emotional connection matter most during periods of crisis.

In a crisis, brands reveal who they really are

Savvy MENA’s Taj Sur explores why creative relevance, shopper mindset and cultural context are critical to effective retail media strategies.

Elevating the impact of creative in the retail media discussion

$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

Industry Snapshot: Set trends from Saudi Arabia

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in KSA.

Industry Snapshot: Why cultural instinct is now a brand advantage

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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