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Info Media Group’s Safwat Abdulkhalek explains why stronger partnerships are key to the next phase of growth in MENA's OOH.

Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you.

Lina Khan, Director of Marketing & Communications, Shangri-La Jeddah

Shangri-La Jeddah appoints Lina Khan as Director of Marketing and Communications

The transition from Udora to Flowwow highlights how rebranding goes beyond visual identity to include strategy, localisation and experience.

How a gifting platform’s rebrand went beyond visual identity

Umami Comms’ Marjorie Chapas explores why trust, community and emotional connection matter most during periods of crisis.

In a crisis, brands reveal who they really are

Savvy MENA’s Taj Sur explores why creative relevance, shopper mindset and cultural context are critical to effective retail media strategies.

Elevating the impact of creative in the retail media discussion

$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

Industry Snapshot: Set trends from Saudi Arabia

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in KSA.

Industry Snapshot: Why cultural instinct is now a brand advantage

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THE WORK

The Answer is Yas

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

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