With the acquisition of Souq by Amazon and the launch of Noon, everyone is talking about ecommerce. Brick-and-mortar players want to tap into it and even big FMCGs are embracing direct-to-consumer (DTC) channels.
But with this rapid transformation comes big conversations. Big words are thrown in the air – first party data here, DMPs there, and multi-channel attribution modelling everywhere – but something is missing. That something is the basics. For all the above to work correctly and collectively achieve incremental sales to new and returning customers we need to cover the basics.
Understanding your visitor needs
We need to understand the fundamentals of keyword resea
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
