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posted on Sep. 30, 2024 at 5:43 pmOct 1, 2024

CMOs sound a clarion call to get back to the fundamentals

posted on Sep. 30, 2024 at 5:43 pmOct 1, 2024

A wrap-up of a CMO roundtable organised by The Marketing Society, Dubai Lynx, and Campaign Middle East, focused on what keeps CMOs up at night, their current challenges, and growth opportunities.

CMOs and managing directors representing several brands, organisations, and global platforms across the UAE sounded a clarion call to get back to the fundamentals and to take a full-360-degree approach to marketing during a closed-door roundtable discussion held at the Dubai Media City headquarters.

The two-hour roundtable discussion touched upon creating value, customer experience, personalisation, the role of CMOs on the Executive Committee (ExCo), differentiating value from the data and tools that drive it, the need for patience and a long-term approach to building a brand, and much more.

Speaking on-the-record to Campaign Middle East, Majed Al Suwaidi, Senior Vice President of D

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Tags:Advertising AI Artificial Intelligence Automation bottom line Brand Brand Building Brand loyalty Brand Recall Business Campaign Middle East CEO CFO chief marketing officer CIO cmo CMO challenges CMO Roundtable communities creating value creativity CTO curiosity Customer Experience customers CX data data analytics data-driven decisions Dubai Lynx ExCo Executive Committee finance financials GenAI Marketers marketing marketing challenges personalisation product profits revenues Sales The Marketing Society tools

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.