Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Alex Pineda, Chief Creative Officer at Horizon FCB.
Samsung MENA: You Deserve More
I liked the initial parallel between breaking up with someone and breaking up with your phone – it’s fun and fresh. However, after a strong start, I felt the ads fell into a less exciting, plainer and unsurprising approach.
Tanishq: India Wali Diwali
Beautifully filmed – the craft is definitely an attribute worth highlighting. The idea aims to be emotional; howe
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