New Balance has unveiled the third volume of its ‘Run Your Way’ campaign, which aims to embrace the individuality of every runner and the diverse ways people connect with the sport. The initiative also aims to emphasise that running is for everyone, regardless of pace, style or experience.
The campaign has been launched globally, with activations in different markets that the brand operates in, two of which being the UAE and KSA.
Stuart Henwood, Regional General Manager of New Balance – Middle East, Africa & India, said, “By empowering individuals in both the UAE and KSA, New Balance’s “Run Your Way 3.0″ campaign strives to make running more accessible and inclusive than ever.”
In the UAE, the campaign aims to bring individuals together with a series of activations and community-based initiatives that will run until the end of the year.
Through a partnership with Steppi, New Balance aims to encourage participants to achieve 10,000 daily steps. Those who complete the steps will unlock a 25 per cent discount in New Balance stores.
In October, the brand is set to launch the ‘New Balance Run Club’ in Abu Dhabi and Dubai, where anyone can join free group runs led by expert coaches and pacers three times a week. This community-driven initiative is designed for all fitness levels and provides a supportive environment for individuals of all levels to train and move.
As an added highlight, special running stations will pop up at key locations in Dubai, where visitors can try on the latest ‘1080v14 FreshFoam’ running shoes from 18 October.
The campaign extends to Saudi Arabia, where New Balance claims it will make a bold visual statement by taking over 82 digital screens across Riyadh Boulevard, in an effort to inspire the local community to embrace running in their own way.
The New Balance Run Club has also launched in Riyadh, providing access to professional coaching and structured group runs designed to welcome all fitness levels. Furthermore, the brand has curated an exclusive ‘Running Playlist’ for Anghami users in Saudi to accompany them on runs or walks.
“Whether it’s through virtual challenges, local activations, or global connections, we are encouraging movement and celebrating the joy of running on their own terms. It’s not just the act of running itself but the experience that defines us—the music that motivates you, the conversations along the way, the rituals before and after,” said Henwood, explaining the insights behind the campaign’s design.
“With the ‘Run Your Way’ initiative, we aim to reflect the authentic moments that make running so personal, while also envisioning a future where running is more inclusive and accessible,” he said.
New Balance claims it is democratising running through offering these experiences across the region. The brand aims to bring running to the people through ongoing activations for the local communities in not just the UAE and KSA, but also Kuwait and Qatar over the course of the next three months.
