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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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AOTYME2026
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Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Why brand building remains the bedrock of sustainable growth

DEI diversity equity and inclusion women in advertising cover feature

Women in advertising: Taking DEI beyond mere dialogues on diversity

Seed & Bloom Community Café shares rollout, success of brand launch campaign

WPP shares slump as revenue worsens

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

customer promise in a campaign virtual handshake

Does customer promise in B2B campaigns impact brand health, revenues?

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THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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