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WPP shares slump as revenue worsens

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

customer promise in a campaign virtual handshake

Does customer promise in B2B campaigns impact brand health, revenues?

WPP’s ‘punchy’ growth plan: 10,000 extra jobs, one third drop in travel

Accenture Interactive returns to growth after six-month decline

WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%

THE WORK

One Sobha app Sobha Realty

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Born Creators names new managing partner for KSA

May 12, 2025

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