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- Agency of the Year
- Appointments
- Brands Focus
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AOTYME2026
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Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Why brand building remains the bedrock of sustainable growth

DEI diversity equity and inclusion women in advertising cover feature

Women in advertising: Taking DEI beyond mere dialogues on diversity

Seed & Bloom Community Café shares rollout, success of brand launch campaign

WPP shares slump as revenue worsens

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

customer promise in a campaign virtual handshake

Does customer promise in B2B campaigns impact brand health, revenues?

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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