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posted on Dec. 16, 2025 at 10:40 amDec 16, 2025

How Mubashir’s Oman National Day inclusive campaign gained 13.8 million impressions

posted on Dec. 16, 2025 at 10:40 amDec 16, 2025

The campaign was rolled out through a multichannel presence, leveraging 107 digital screens including highway screens, large format digital billboards, malls, and fuel stations, recording an estimated 13.8 million impressions.

Mubashir National Day campaign

Mubashir, a leading digital out of home company in Oman, marked National Day with a campaign shaped by the nation’s deep sense of unity, and a celebration inspired by the idea that Pride is a language everyone can feel.

The campaign worked to unite the nation through a message of inclusion, showcase the participation of people with hearing impairment in the celebration, leverage the power of its digital screens to elevate diverse voices and strengthen its reputation as a socially responsible DOOH innovator.

In partnership with the Oman Association for People with Hearing Impairment, Mubashir created a heartfelt video, produced entirely in house by its creative team , featuring studen

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Tags:Campaign digital billboards digital screens fuel stations highway screens large format digital billboards malls marketing Mubashir national day Oman Oman Association for People with Hearing Impairment social media

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.