fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalEditors' PicksFeaturedMarketingMediaOpinion
Anup Oommen
posted on

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Anup Oommen
posted on

Chief Creative Officers (CCOs) from Serviceplan Group, Burson, SRMG Labs and MullenLowe MENA discuss curiosity as the lifeblood of creativity; the evolving role of CCOs; the power of collaboration and diverse creative inputs; and the sense of purpose drawn from the creative profession.

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right).

Curiosity, collaboration and culture combined with everything that makes people connect on a human level – including emotion, empathy and empowered teams – were discussed during the ‘CCOs Unplugged: Ask Me Anything’ panel on creativity at Athar Festival, which was held at JAX District in the heart of Riyadh, Saudi Arabia on 21 and 22 October 2025.
The panel, moderated by Lucy Harvey, Chief Growth Officer – MENAT, Burson, featured four chief creative officers (CCOs):

Alexander Schill, Global Chief Creative Officer, Serviceplan Group;
Taj Reid, Global Chief Creative Officer, Burson;
Fadi Mroue, Chief Creative Officer; SRMG Labs; and
Paul Banham, Chief Creative Officer, MullenLowe MENA.

T


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Alexander SchillAthar – Saudi Festival of CreativityAthar FestivalBursonCCOchief creative officerCollaborationcreative industrycreative sparkcreative workcreativitycuriosityfadi mrouehuman connectionJAX DistrictLucy HarveyMullenLowe MENApacePaul BanhamReachRiyadhSaudi ArabiascaleServiceplan GroupServiceplan Group Middle EastSRMG LabsTaj Reid
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like