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Gerety Awards Executive Jury Dubai 2026

Gerety VIP Diamond BBQ returns to Cannes as 2026 jury sessions begin worldwide

OUI Agency’s Remy Abouchakra explores why luxury advertising in Dubai is losing originality in favour of safe, polished creative.

Everything looks right. That’s exactly why it fails.

UAE’s Ti22 Films spotlights The ENTERTAINER’s brand storytelling on global awards stage

Sally Tambourgi, Executive Creative Director, VML Dubai on talent

IWD 2026: The need for pure talent and meritocracy beyond ‘box-ticking’ diversity

Sagar Rege, Director, Liwa Content.Driven

AI in the age of AI slop

From left to right, Gustav Gyllenhammar, Senior Vice President of Markets and Subscriptions, Spotify; Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture); and Her Excellency Hala Badri, Director General, Dubai Culture and Arts Authority.

Dubai Culture, Spotify sign agreement to bolster the creative and music sectors

The 2025 cohort of the NextGen Academy at Athar Festival, which Serviceplan Arabia's Ali Alshehri participated in.

From a small town in southern Saudi to the creative rooms of Athar

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Athar Festival Speakers

Athar Festival 2025 extends final deadline for content

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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