There was a time when gaming was easy to categorise. It was classified under entertainment and often spoken about in the same breath as leisure, youth culture and screen time. That definition no longer reflects what is happening across the GCC region. Today, gaming is not only something audiences consume; it is where they socialise, create, compete, follow personalities, build communities and, increasingly, shape culture in real time.
This shift matters because the regional conversation around gaming has matured. We are witnessing the emergence of a creative and cultural ecosystem that sits at the intersection of content, community, technology and brand growth.
Gaming is so much more than
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