Aasim Shaik, Managing Director, LPSAasim Shaik, Managing Director, LPS, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Aasim Shaikh is the Founder and Managing Director of LPS Brands, a new-age independent agency ecosystem built for culture, platforms and measurable impact. His story began far from boardrooms – in formative years shaped by Libya, rationed essentials, home-schooling and community-led storytelling. An electronics engineer turned creative agency entrepreneur, Shaikh has spent nearly two decades building marketing ecosystems across the GCC.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
The past 12 months have been a quest to prove that LPS is right placed to go beyond the blurring creative agency box. LPS grew 30 per cent and delivered its highest-ever profit percentage in 2025. We onboarded 50 per cent more net new clients than in 2024. Through the turbulent February-April period, we retained 100 per cent of clients and expanded our team by 25 per cent.
We turned market learning into communication playbooks for retail and luxury brand partners. A first for a creative agency, we launched a TikTok Live entertainment business line in February. This is on its way to operational breakeven by the end of June, surpassing our business targets.
Creating an enterprise solutions practice with Microsoft and Tencent, we built Pearity, our proprietary service-led content intelligence platform, and introduced a services-plus-API pricing model across KSA and UAE.
CLIENT RECOMMENDATION
Anup Kondakundi
Vice President – Marketing Strategy & Brand Transformation, Ajmal Perfumes
For Ajmal, Aasim and Team LPS have combined creative instinct, strategic clarity and a sharp understanding of culture, content and creative solutions. What he uniquely brings is entrepreneurial energy to the agency partnership during these exciting times of growth and transformation for brand Ajmal. His ability to translate ambition into reality makes him more than an agency leader – he is a growth partner for us.
