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procurement at

A contradiction at the heart of MENA’s procurement and pitching problem

Nabil Sleiman, Head of Marketing Communications, Almarai on ad effectiveness

Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’

Pitch Procurement Pricing

Cover Feature: From a pitch to a partnership

From left, Aishi Lahiri, Director, Advertising Solutions, Google MENA, and Noah Khan, Chief Innovation Officer, Omnicom Advertising CEE & AME

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

The most tone deaf thing brands can do right now is nothing

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

Sachin Mendonca, Chief Strategy Officer, YouExperience on creativity

A CSO says: ‘Congratulations, we’ve engineered creativity out’

Changan CS75 Plus

How Kijamii turned the Changan CS75 Plus into a cultural comeback

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

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THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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