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Opinion

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

Yango Ads shares its playbook for boosting brands across markets

AI Marketing

Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’

Hicham Auajjar, I-SHAPED TALENT

Digital Essays 2024: The shape of talent to come

CMO Roundtable Bloomberg Athar Festival

CMOs discuss effective marketing strategies and ‘striking the right balance’

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Digital Essays 2024: The essential ingredients

UGC is chess, not checkers

Abdelnabi Alaeddine on cookie-less revolution

Digital Essays 2024: The cookie-less revolution

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

Empty license plates in Lebanon turn into a campaign calling for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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