Elias Chedid, Performance Associate Director,
Hearts & Science – DubaiE-commerce is still a major discipline in today’s ever-evolving digital landscape. For some people, it’s a one-way ticket out of the nine-to-five. For others, it’s an experimental side project to try their luck at making a quick buck.
One thing is certain: digital marketing success requires a lot more than simply being present online. It’s about winning attention, building loyalty and driving measurable return on investment (ROI).
While there are many challenges in this space, specifically in direct-to-consumer-led campaigns, three stand out as the biggest obstacles holding brands back in e-commerce.
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