Anisha Sagar, CEO of CréoBeing a social media manager is not easy in 2025. For many in that role, the work seems never-ending, and because of that, they struggle to keep up. With one report saying that 64 per cent of the world’s population is on social media, with an average daily usage of almost two and a half hours, it’s no wonder those who are at the helm are feeling stressed.
In fact, a study showed that 42 per cent of social marketers think they will leave their roles within the next two years, with 63 per cent saying they are burned out. The problem is that over time, the social media manager role has become such a complex position that it’s almost unrecognisable from the equivalent job a few years back.
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